SEO – three letters that cause mixed feelings for many business owners: some who know and see the benefits, some that want to avoid it at all costs, and some that have had their wrists slapped due to bad SEO practices before. But like, dislike or ignore it, SEO is vital for any business with a website.
Search engine optimisation is something that all business owners should be thinking about today, because in the future your natural search engine rankings could massively boost your business.
More brand awareness
If people see your website floating around quite a bit, you would be surprised at just how many people remember you. The more traffic you get to your website, the more remarketing you can do (putting ads in front of people that have visited your website – on other websites they visit and on the social networks they use), increasing your company awareness even more. Reports state that the average prospect needs a whopping eight associations with your business before they become a customer – the more you do to make yourself available to them, the more chance you have of getting the results you want from them. Getting out there and being seen more, along with your other marketing tools is critical to increasing your long-term customer base.
If your website is spot on, increasing your traffic will lead to an increase in your customers – if your website doesn’t turn visitors into customers then this is what needs to be your priority, not traffic. But once this is taken care of (which we can help you with by the way!), more traffic results in more customers, so by being high in the rankings for a range of relevant key search terms, your traffic should steadily grow, with people all ready to buy your products or services. 50% of all searches will head to the top three results in Google, so it is crucial that your business is occupying the top spots.
Some of your competitors WON’T be doing it
Many of your competitors will have old websites which aren’t responsive and mobile friendly, giving you the chance to seize the moment and overtake them. Your industry may have seen the same 5 businesses occupy the top listings in search results, but that can change – whilst it is going to take effort and possibly paid help, you can get there and convert their customers into becoming yours. For most businesses, there are always opportunities to fully explore and get more business from in regards to natural rankings.
Less reliant on budget
As the name suggests, pay per click costs money each time someone clicks on your advert. If you have 50 visitors, you pay 50 times, whereas if you have 50 visitors from natural results, technically you aren’t paying per visit, just the effort and time it has taken to get you there. SEO is less budget reliant than PPC, because your SEO campaign should help you to improve for a range of keywords meaning you aren’t so restricted in terms of a monthly budget that can get used up quickly.
SEO isn’t entirely cheaper than PPC as it does depend on how much you invest in each, but in general it should work out far less budget restrictive in the long run than your paid campaigns might be.
Increased long-term return on investment
There is no increased cost with more people searching for something through natural search results and landing on your website, unlike PPC where you still have to pay for each visit. This means in terms of a long-term return on investment, SEO will always be the more cost effective way to go. As discussed, because SEO is your long-term goal, it might cost you more in the first year than other online marketing strategies, but if your SEO is good and the results are effective, it will provide one of the more effective return on investments you will ever see from a marketing perspective.
So how can you start improving your SEO? Take a look at our 8 simple ways.
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