Entries by Grace

How to get more engaged followers on Instagram

If you use Instagram to promote your business then you might find this brief guide useful. Instagram is one of the fastest growing social networks and one that your competitors could be using to their advantage more than you are! Here are some tips to get more engaged followers… 1. Write longer and stronger captions. […]

The importance of good website design

One of the most important things for most businesses is a good website design. A professionally designed website can influence how many site visitors you receive, and how they view your business, potentially turning them into your customers. They are the new storefronts and first points of contact for an increasing number of businesses and […]

How to write a top-notch professional bio

Is your professional bio the best it can be? Or, like most people, did you sort of write it half-heartedly? Although in certain contexts, your professional bio needs to be formal, most are quite dull to read. Writing one that’s conversational is actually a really good thing. That means dropping the traditional format of simply […]

Why you should be checking out your competitors

Knowing who your competitors are and what they are offering can help you to make your products, services and marketing stand out. You can use this knowledge to create marketing strategies and take advantage of your competitors’ weaknesses, improving your own business performance. Also assess any threats and how you can overcome them. Here are […]