Making your ads relevant to your target audience is important. The obvious reasons are to get engagement and conversions, but also because Facebook charges less amount per click if your ad’s relevancy score is high (on a score of 1-10). If Facebook’s algorithm gives your ad a low relevancy score, it is difficult to identify […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Grace contributed a whooping 3 entries.
Entries by Grace
Is your professional bio the best it can be? Or, like most people, did you sort of write it half-heartedly? Although in certain contexts, your professional bio needs to be formal, most are quite dull to read. Writing one that’s conversational is actually a really good thing. That means dropping the traditional format of simply […]
Knowing who your competitors are and what they are offering can help you to make your products, services and marketing stand out. You can use this knowledge to create marketing strategies and take advantage of your competitors’ weaknesses, improving your own business performance. Also assess any threats and how you can overcome them. Here are […]
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