Marketing for Florist: Marketing Strategy, Content Marketing Plan and Implementation
Battle House of Flowers
Battle House of Flowers is a client of one of my Business Coach clients, that required us to provide a marketing strategy, content marketing plan and schedule and implementation of the marketing activities.
The client had a nice website and was receiving online orders from it, although was not promoting their bouquets as much as they would have liked, using social media, blog posts, lead generators and email campaigns.
What I am doing
Initial one-off projects:
Analysis of their market and competitors’ marketing approaches
Analysis of the client’s website and report on recommendations
Setup of additional social media accounts (Pinterest and Twitter)
Marketing strategy with ideas to improve the client’s marketing approaches
Improvements to website layout/design
Creation of a 6 month calendar schedule for the content of blog posts, social media posts, e-newsletters and downloadable templates/whitepapers
Ongoing, monthly marketing activities:
Daily posts (7 per week) to social media pages including Facebook, Twitter, Pinterest, Google+ and Instagram with content we create
Design and send out a monthly email campaign with extracts and links to blog posts, news, useful tips and advice, photographs, testimonials competitions.
Create and update website monthly with 2 blog post articles, photographs, testimonials, 1 white paper download and download form that integrates with their e-marketing system (MailChimp)
Creation of downloadable content including templates for prospects/customers to download from the website – all Battle House of Flowers branded
Monthly report on previous email campaigns (opens, clicks, bounces etc.), website visitors and referrers, online sales, social media engagement
Large increase in online sales revenue every month since we started (increased by an average of 64% overall so far)
Average number of website visitors per month doubled and number of new visitors increased by 72%
Increased number of social media page followers and likes
Additional 900 inbound leads and customers on their mailing list
A good relationship with their prospects and customers with regular, valuable communications
A reputation of providing useful advice and templates, made specifically for their target markets
More time for the client to work ON their business, with peace of mind that their marketing is being taken care of
Knowledge of which content gets the best results with email campaigns and social media content
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