This allows us to find out more about your products and services, USPs, target market, competitors, marketing approaches, current material (brochures etc.), and activities. We also provide a detailed review of your website.
We will research competitors’ marketing approaches, USPs, and more with a SWOT analysis to identify their strengths, weaknesses, threats to your business and opportunities you can take. This will give us an understanding of your competitors and why customers might choose them over you.
Next is the creation of the marketing strategy, which includes a list of the marketing approaches and activities to be covered in order of priority over the next 4 months.
Marketing Action Plan
We create a six month plan of activities for online marketing that can include website SEO, social media, blog posts, email campaigns, collateral, advertising and design. This plan can then be implemented by someone in your team or by us.
Search engine friendly
Backend client admin
Blog post system
Social media integration
Event management system
And much more
Social Media Management
Set up of Facebook, Twitter, Google+, Instagram, Pinterest and YouTube accounts/pages
Design of cover images and channel art
Regular posting of status updates to every social media channel
Design and management of advertisements for social media
Analysis of engagement of posts and adverts (e.g. Likes, Clicks, Shares, Retweets, Followers, etc.)
The plan will be adapted each month following analysis of activities – to produce the best results. We will also have a monthly call to go over the previous month and update the plan. Here are examples of what the regular activities can include:
Management of your website (up to 2 hours per month)
Creation of a blog post/article per month to help SEO and to post on social media pages
Online advertising – Facebook and/or LinkedIn
Daily posts on your social media pages – Facebook, Twitter, Google+, Instagram, Pinterest etc.
Analysis and reports on marketing activities
Adaption/refinement of marketing plan
Monthly call to go over previous month results and review the plan and actions
Regular reports of marketing actions we implement that can include online sales (if we have access to the info), email campaign results, social media activities and other advertising and promotions.
If required, we can provide training online for a junior member of your staff at month 4 (via Skype screen share), so that they can takeover the monthly marketing action plan after 6 months. This will mean you can make a large saving on monthly marketing implementation.
Training can be a set number of hours per week or month and can cover the following:
How to update and manage the website (if we have redeveloped it)
How to research for blog posts and social media posts
How to source royalty-free images for website/blog posts/social media
How to create Facebook and LinkedIn ads
How to manage, edit and update social media pages
How to analyse and report on marketing activities
Consultancy, Support & Management
If required, we can provide consultancy and management of your staff member to:
Review and provide feedback for marketing activities and analysis reports
Provide new marketing ideas
Creation of future marketing strategies and action plans
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