Our blog to get free marketing advice
Our blog to get free marketing advice
Making your ads relevant to your target audience is important. The obvious reasons are to get engagement and conversions, but also because Facebook charges less amount per click if your ad’s relevancy score is high (on a score of 1-10). If Facebook’s algorithm gives your ad a low relevancy score, it is difficult to identify […]
Is your professional bio the best it can be? Or, like most people, did you sort of write it half-heartedly? Although in certain contexts, your professional bio needs to be formal, most are quite dull to read. Writing one that’s conversational is actually a really good thing. That means dropping the traditional format of simply […]
Knowing who your competitors are and what they are offering can help you to make your products, services and marketing stand out. You can use this knowledge to create marketing strategies and take advantage of your competitors’ weaknesses, improving your own business performance. Also assess any threats and how you can overcome them. Here are […]
All business owners understand the importance of saving money on expenses, especially start-ups. It’s crucial to effectively market your business. But fortunately there are tonnes of free digital marketing tools that can really have an impact. Listed below are some of our favourites: Use Buffer for social media management Buffer is an online social media […]
Attracting new customers costs much more (in fact almost eight times more!) than retaining existing ones, so understanding how to do so can be the difference between business failure and success. Of course, having a great product or service with competitive pricing are fundamental in keeping online customers, but here are five basic pointers aimed […]
SEO – three letters that cause mixed feelings for many business owners: some who know and see the benefits, some that want to avoid it at all costs, and some that have had their wrists slapped due to bad SEO practices before. But like, dislike or ignore it, SEO is vital for any business with […]
Businesses these days have more and more competitors. So it’s increasingly important to have online reviews to stand out and make you more valuable. People want proof of how great your products and services are; unfortunately your word for it isn’t enough. Having positive reviews and testimonials plays a big part in persuading prospects to […]
Nothing frustrates us more than when we see businesses paying out hundreds (or even thousands) of pounds each month to a marketing company that isn’t giving them the level of service that they should be. For example, in marketing attention to detail is vital – a common aspect often overlooked. If you are considering hiring a marketing […]
Many of our clients are surprised at how many important things they are missing from their website which can improve their marketing, growth and sales. These range from site loading speed to your navigation menu. Here are some of the factors that we check apply to our clients’ websites… The homepage shows USPs and benefits You […]
Most of our articles and updates focus on how to get more business via online marketing methods such as Google and social media. But, it’s important to consider life outside of SEO and PPC, and these methods shouldn’t be dismissed. Business was being generated long before the internet began. Although technology is being used more […]
With nearly three million Facebook likes, more than seven million followers on Twitter and nine million followers on LinkedIn, Richard Branson joins Elon Musk and Mark Cuban as one of the most prominent entrepreneurs on social media. He follows several social media best practices that elevate him to the top of the pack. Success on […]
If you’ve ever had to search for free stock photos on the internet, you’ll know what an annoying hassle it can be. Free stock photos are difficult to find, with many stock photo companies charging £10 or more for a single photo. Then even when you can find free stock photos, often they’re low resolution […]
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