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Five ways to keep your online customers loyal

Attracting new customers costs much more (in fact almost eight times more!) than retaining existing ones, so understanding how to do so can be the difference between business failure and success. Of course, having a great product or service with competitive pricing are fundamental in keeping online customers, but here are five basic pointers aimed at helping you encourage customer loyalty online.

1. Keep your customers informed

Throughout the entire order process, keep your customers up-to-date and informed. A confirmation email, dispatch notification and an accurate delivery day/time are all important.

If any mistakes happen or if there are any delays, ensure the customer is kept informed, then correct it promptly. A discount on their next order could help the situation.

2. Be personal

The web is very impersonal, so take every opportunity to personalise your service. One example could be birthday/event email marketing, creating a customer database with their birthdays, so when it comes to the date you can send a little gift – an offer, discount or freebie.

3. Stay fresh

Change the homepage of your website frequently with fresh offerings and news. This reassures customers that your service will be fresh too, and it’s also helps SEO rankings.

4. Reward your customers

If a customer has used your services for a long time, let them know how much you value them. It can be annoying for loyal customers if first-time buyers are getting an equal or better offer than they are. For the long run, loyalty programmes are great. Especially if the rewards are unique and personal to each customer.

5. Don’t be complacent

Continually review your service by contacting a selection of customers after delivery, to check that they are satisfied. If not, you can resolve any problems and learn from the mistakes made. Also, contacting customers for valuable feedback on your products and services gives you the opportunity to tell them about your other products and services, or perhaps any current offers.


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5 simple and affordable ways to show customer appreciation

Nowadays, customer appreciation is so important. This is because customers have more ways to browse and shop, and more options to choose from than ever before – you know how daunting it can be when you’re bomabarded with all sorts of stuff from everywhere! Life was so much simpler when we could just ‘go to the shops’!

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5 ways to attract potential customers in 2014 with no cost

Do traditional advertising methods still work? The old marketing methods like cold calling, direct mail, magazine advertising, flyer hand outs, email blasts and pop up ads, have been affected with caller ID, clever junk mail filters and pop up ad blockers. These ways of marketing can annoy people and interrupt them. They distract and can overwhelm people, not to mention that you compete with many other companies demanding their attention. These old ways can work but are expensive and also could lose you leads that may well have bought if you’d approached them another way.

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