How to survive the winter marketing downer

It’s never easy to get attention for your business in the New Year – the sales are over, customers have been bombarded with seasonal emails, and offers don’t really apply as well to January as they do to holiday shoppers.

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Why do I need a business marketing plan?

A marketing plan is a guide for you to promote and grow your products and services successfully. It can enable you to analyse and reach your target audience, boost your customer base and ultimately increase profits. It can also help you be different from your competitors.

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Creating a Marketing Strategy and Plan

Your marketing strategy is how you are going to market your products and services to customers, and how you are going to reach your prospects. But just like a game of chess, it is important that your strategy is flexible able to adapt to surrounding changes, so you can still achieve your goals.

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