6 major SEO trends for 2021

Search engine optimisation (SEO) is a great way of attracting people to your online platforms – if you use it right. It’s constantly evolving, and it can be a challenge to stay on top of all the changes. But it’s really worth the effort. 70-80% of Google users focus exclusively on organic results and ignore paid listings.

Top SEO performance requires attention to a variety of metrics, including traffic, social shares and backlinks. This article gives you insights into some of the most relevant SEO trends to watch for in 2021, allowing you to prepare your SEO strategy accordingly.

1. Voice search will impact search queries

Thanks to innovations like Amazon’s Alexa and Apple’s Siri, voice search technology has rapidly evolved and grown in popularity. The percentage of households predicted to own a smart speaker by 2022 is 55%.

Consider your keywords when optimising for voice search. Think about phrases that people use in conversation. Voice searches tend to do better with longer, more natural phrasing. Whereas when people type, then tend to abbreviate. For example, a person might voice search “What are the new SEO trends for 2021?” but type the words “new SEO trends 2021”.

2. Local search listings will play a larger role in SEO strategies

When people think of the internet, they often think of its worldwide nature. But most people use Google to find localised goods and services, such as a local restaurant. Local SEO is important, and it’s evolving. This is in part because of the rise of zero-click searches, where the user’s query is answered via the search engine results. They therefore don’t click on any of the ranking results.

One reason for the rise in zero-click searches is the increase of featured snippets, and many zero-click searches are local searches that show the answers on the results page. So how do you get your business involved in this? Start by creating a Google My Business page if you haven’t already.

3. Content that fulfils the Google EAT principle will rank higher

The EAT principle stands for expertise, authoritativeness, and trustworthiness. These factors help determine if a webpage has useful quality content, which Google has reiterated is critical for ranking success.

There are a few ways you can ensure quality content. Firstly, create buyer personas, to understand what kind of content your clients value. Second, conduct search intent research to map out the consumer journey. Then use this information to create content that fits the format your users prefer. For example, if you’re catering to teenagers, video is probably preferable. But video may be less appealing to an older audience.

Keep EAT in mind as you craft your content. Back up claims with facts and statistics, and link to reputable such as those with “.gov” URLs. Having authoritative sites link back to you is another way of proving you fulfil the EAT criteria.

4. Featured snippets will be more prominent

Featured snippets, which were rolled out in 2017, are a shortcut to gaining prominence in Google. You may notice when you sometimes type something into Google that a box similar to the image below appears above the actual results. That’s a snippet.

Having one of these is a great way to get on that coveted first page of results. They also steal a significant amount of traffic from competitors. To create snippets, focus on question-based queries and relevant keywords. You can use the Google search function “people also ask” for inspiration.

5. Mobile-friendliness will impact search rankings

In 2019, Google rolled out mobile-first indexing, meaning it looks primarily at the mobile version of a website. It’s predicted that 73% of internet users will access the internet solely via mobile devices by 2025, so check how effective your mobile site is with Google’s free mobile-friendly test.

6. Image optimisation will play a larger role in search

Visual image search has drastically evolved. It used to be that people could just look at images. Soon, people will be able to use images to obtain information, buy products and more. Google has insisted on strong optimisation of images. If the images on your website aren’t optimised, take care of it now.

Use high-quality, relevant images and ensure you customise the file name, labelling the photo file so it is relevant to the content on the corresponding page. Include alt tags, which crawlers use to classify images.

15 benefits of SEO and why every business needs it

Would you like to know the benefits of SEO?

SEO is search engine optimisation, and something that every business needs to apply to their website. It’s the process of optimising your website to maximise organic traffic from search engines by appearing higher in search results.

You should be leveraging all of the below SEO benefits from this article.

1. There are people searching for your products/services on search engines

A major 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.

2. SEO pulls in quality traffic

Traffic on search engines is the best traffic. Why? Because people are actually searching for you. You don’t have to “push” out advertisements to persuade people to buy; you can “pull” traffic to your business. Search traffic is already interested in your products and services.

SEO traffic is more likely to convert than other sources, and has the best conversion rates for more websites. By positioning yourself high on search engines, you’re positioning your business to win more conversions.

3. SEO can decrease your cost per acquisition

Another benefit of SEO is that it is practically free. It’s far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire an SEO expert (like us!) to grow your rankings, unless you have experience in website coding and Google algorithms.

4. SEO doesn’t involve any paid advertising

You don’t have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you save on your advertising budget, investing it in more efficient areas.

5. SEO builds trust and credibility

People trust Google. They use it all the time to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. 37% of search engine clicks are on the first organic listing.

6. SEO increases customer touch points

While your awareness is increasing, SEO will simultaneously increase your customer touch points – the amount of times your audience sees your brands. The more times they do, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touch points with potential buyers.

7. SEO receives 90% more clicks than PPC

SEO trumps paid advertising. This is because organic listings receive 90% of clicks. Many users of search engines often scroll past the paid advertisements, most likely due to their trust in Google’s algorithm. By investing in SEO, you’ll likely gain more traffic than the advertisers on the same keywords.

8. SEO is more cost-effective than paid advertising

The average cost per click throughout all industries is £1.98. Why spend money for a page to be seen when you can work your way up in organic search results by using effective SEO? Once you rank high, you will no longer have to worry about your pay-per-click budget. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.

9. SEO can give smaller businesses an edge on larger companies

If you operate a small business, you may struggle to outspend larger competitors in marketing. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to acquire customers.

10. SEO is measurable

You can measure your conversions and the sources. You can also measure the progression of your website rankings and organic traffic. With the right tools (or SEO experts), you will be able to measure which search keywords are most valuable to your business.

11. SEO is the best PR strategy

SEO works hand-in-hand with PR. Having quality backlinks helps you to rank higher in search results. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is, and furthermore the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have.

12. SEO will improve the user experience of your website

By ranking higher in search results, you are likely to also see the following happen:

  • If you have an email newsletter signup form on your website, you can expect more subscribers.
  • Your social media followers are likely to increase from people going to your website and then visiting your social media profiles.
  • Your blog content is more likely to be found on Google.
  • As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long visitors are staying on your website.
  • As you are working on growing your website’s SEO, you will improve the speed of your site. High SEO rankings correspond with higher-speed websites.

SEO will improve the overall user experience of your website.

13. SEO is growing

SEO spending is likely to grow higher than online advertising spending. It’s growing for one reason – it works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated.

14. SEO is laser-targeted

SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primary reasons why it delivers the most qualified traffic to your website.

15. SEO is the smartest marketing investment you can make

The benefits of SEO are endless. It’s the smartest marketing investment you can make, and is a long-term asset to your business. It generates traffic, leads and sales. Your customers are searching on it right now. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest in a SEO strategy campaign today.

At Belluber, we can provide a detailed SEO analysis of your website, with recommendations on how to improve it to rank higher in search results. Following on, you can implement the recommendations yourself, or we can do this for you. Please get in touch to find out more.

SEO is still important for small businesses – here’s why

SEO – three letters that cause mixed feelings for many business owners: some who know and see the benefits, some that want to avoid it at all costs, and some that have had their wrists slapped due to bad SEO practices before. But like, dislike or ignore it, SEO is vital for any business with a website.

Search engine optimisation is something that all business owners should be thinking about today. Because in the future, your natural search engine rankings could massively boost your business.

More brand awareness

If people see your website floating around, you would be surprised at just how many people remember you. The more traffic you get to your website, the more remarketing you can do (putting ads in front of people that have visited your website – on other websites they visit and on the social networks they use). This will increase your company awareness even more. The average prospect needs a whopping eight associations with your business before they become a customer. The more you make yourself available to them, the higher chance you have of getting the results you want. Being seen more, along with your other marketing tools is critical to increasing your long-term customer base.

More customers

If your website is spot on, increasing your traffic will lead to an increase in your customers. If your website doesn’t turn visitors into customers then this is what needs to be your priority, not traffic. But once this is taken care of (which we can help you with by the way!), more traffic results in more customers. So by being high in the rankings for a range of relevant key search terms, your traffic should steadily grow, with people all ready to buy your products or services. 50% of all searches will head to the top three results in Google. This means it is crucial that your business is occupying the top spots.

Some of your competitors WON’T be doing it

Many of your competitors will have old websites which aren’t responsive and mobile friendly. Your industry may have seen the same businesses occupy the top listings in search results, but that can change. Whilst it takes effort and possibly paid help, you can get there and convert their customers into becoming yours. There are always opportunities to explore and get more business from in regards to natural rankings.

Less reliant on budget

As the name suggests, pay per click costs money each time someone clicks on your advert. If you have 50 visitors, you pay 50 times. Whereas if you have 50 visitors from natural results, technically you aren’t paying per visit, just the effort and time it has taken to get you there. SEO is less budget reliant than PPC. Your SEO campaign should help you to improve your range of keywords meaning you aren’t so restricted in terms of a monthly budget.

SEO isn’t entirely cheaper than PPC as it does depend on how much you invest in each. But in general it should work out far less budget restrictive in the long run than your paid campaigns might be.

Increased long-term return on investment

There is no increased cost with more people searching for something through natural search results and landing on your website, unlike PPC where you still have to pay for each visit. This means in terms of a long-term return on investment, SEO will always be the more cost effective way to go. As discussed, because SEO is your long-term goal, it might cost you more in the first year than other online marketing strategies, but if your SEO is good and the results are effective, it will provide one of the more effective return on investments you will ever see from a marketing perspective.

So how can you start improving your SEO? Take a look at our 8 simple ways.

content marketing calendarDownload our free Content Marketing Calendar

Use this template to create a full schedule of activities for marketing your business over the next 3 months.

Click here for more info and to download.

5 tricks you may have missed that can generate more business

Most of our articles and updates focus on how to get more business via online marketing methods such as Google and social media. But, it’s important to consider life outside of SEO and PPC, and these methods shouldn’t be dismissed.

Business was being generated long before the internet began. Although technology is being used more and more, every business should still consider other methods instead of putting their eggs all in one basket. In case their successful lead generating method no longer delivers the results they need.

So we’ve listed 5 other ways to generate more business that if you’re not doing at the moment, you might want to consider. If these are done right, they can really help to increase your customer base whilst being quite cost effective.


To make exhibitions work from a brand awareness point of view and a direct sales point of view, you need to choose the right ones to get your money’s worth. You’ll also need to take a few roller banners, promotional items, a laptop plus your products you want to sell. Getting these together will cost, but it’s a one-off investment that can cover several exhibitions, so it’s worth it.

Pick exhibitions that are either niche to your industry or localised. Also try to visit them before you agree to exhibit, to see how things works and the turn out, as well as the other businesses exhibiting. Most places require a fee for you to exhibit so it’s important that you pick the right place.

Postal marketing

You will have seen a massive drop in the amount of advertising you’ve received in the post over the past several years. Whilst some may take this as meaning postal advertising doesn’t work anymore, others will see it as a great opportunity. By sending something with a handwritten address, you can almost guarantee that it will be opened. This is simply because we’re not used to getting so much post these days.

Of course, there are costs involved in this, in terms of developing effective promotional material to send. But with the right level of thought and planning, this could really be a winner. Especially for the more traditional people that aren’t as confident in the world of online advertising – the kind of business that may not see your digital marketing efforts.

Local networking groups

Networking groups require you to go, get to know others and in turn, let others get to know you. They’re not just something that you go to a couple of times and never go back to. But with a bit of effort, networking groups can be effective, especially the smaller, independent ones. Search around for some local networking groups and try them out, as most are free on the first visit. Then choose a couple that you think are right for you. Even if you try for a few months and it isn’t for you, you may still get some good contacts.

Facebook groups

This approach is a long one, as you cannot simply go wading into groups and start bombarding them with your services – not if you want results anyway. You need to join local Facebook groups and national business networking groups (e.g. Local Business Network). But before you jump straight into waving your company banner around, join in the conversations, build an authority and then the results will start to come. By building the know, like and trust in these groups, people they are more likely to buy from you. If you can work hard at it, not only will you increase brand awareness, you will generate leads.

Localised sponsorship

From local charity events to football teams, sponsorship can be really effective in your community and doesn’t always have to cost a fortune. Plus at the same time you’re giving something back, which is great. If you sponsor the right event or team, the long-term brand awareness is potentially massive. Imagine sponsoring a local kids football team. Not only will your logo be seen on match day and in the resulting photos, but every child has a parent who has friends and family, all of which will see your company logo on their kit. Ring around some local teams or keep an eye out for local events to see if you can offer sponsorship.

content marketing calendarDownload our free Content Marketing Calendar

Use this template to create a full schedule of activities for marketing your business over the next 3 months.

Click here for more info and to download.

Website strategies seminar

We held a seminar covering website strategies that get results. For those of you who didn’t attend, this post gives an outline of what was covered.

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8 ways to improve your position in Google search results

With advances in technology, it’s simple to create a website at a low cost. This means that most businesses have many competitors when trying to sell their products and services online. Now that Google is the main search engine used, it can be difficult for businesses to be noticed in search results. These tips listed can give you some guidance on how to improve your position in Google search results.

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