How to review and improve your website

Many of our clients are surprised at how many important things they are missing from their website which can improve their marketing, growth and sales. These range from site loading speed to your navigation menu. Here are some of the factors that we check apply to our clients’ websites…

The homepage shows USPs and benefits

You have such a short amount of time (reportedly just 6 seconds!) to grab a visitor’s attention before they move onto another website in their search results. An important way to entice them immediately is by highlighting your unique selling points on the homepage.

The homepage immediately tells the visitor what you’re about

It’s important that your homepage shows the visitor straightaway what you offer and how you can help or benefit them.

The URLs contain keywords/phrases

The page URLs need to have relevant keywords/phrases in them, e.g. about-us could be ‘about-typeofcompany-location’ so the URL could be which would help you appear higher in results when the search term ‘business coach London’ is entered.

Links to social media pages

More and more consumers are checking out the social media pages of businesses before making a purchase. Not only should you have links to your social media pages on your website, but these should be high up the page – ‘above the fold’.

Google Analytics integration

This enables you to view your site statistics. It provides the number of visitors, where people on your site came from, and more. If you want to improve your marketing and get more visitors, your website needs to be visible on as many platforms as possible. Tracking your visitors and where they come from is critical in knowing what marketing tools work.

Meta tags

These are codes in the background of your page containing words and sentences that search engines can read and display in results. People often put loads of keywords in the code hoping that Google will then place them in a higher position. But Google is cleverer than that. Title and description tags are vital as these are what is shown for your page in search results. These need to stand out from your competitors and grab the attention of the people searching.

Keywords and phrases in the content

Think about the words your target market will enter into search engines – anything they might want that you provide. Ensure the content of your site includes these keywords and phrases. For example, if your target market includes businesses and you give advice on cash flow, think about what a business owner might enter into a search engine to find advice on that topic and make sure that phrase is within your content.

Site colours

Many websites that we have redesigned have had too many colours and fonts! The colour scheme needs to be simple and consistent. Links/buttons should all be the same colour to help visitors become familiar with navigating around the site. Don’t use more than 4/5 colours in the site’s main content or it will look untidy and unprofessional.

Using stock photos

Avoid using those cheesy stock photos on your website. There are numerous websites where you can download great quality royalty-free images that look professional.

The website is mobile friendly

Around 50% of website visitors are via mobile phones. Your website should be able to adapt in size for a mobile or tablet. Google are now giving mobile-friendly sites priority positions in search results performed on mobiles, as you can see in the image.

Navigation labels

The labels on your navigation need to be clear and concise, as well as relevant to what the pages are about. They should also be enticing – for example instead of ‘Blog’ it could say ‘Free Advice’ and instead of ‘About Us’ it could say ‘Get To Know Us’.

Regular blog posts/news/articles

A great way of keeping your website updated regularly is by having a blog. It will also show that you’re an expert in your industry; building the ‘know, like and trust’ with your potential clients. Blog posts could be top tips, ways to avoid something, etc. These need to include keywords that your target market are likely to enter in search engines.

Having ‘Where did you hear about us?’ on your forms

This is a simple way to keep track of how people filling in your forms on your website heard about you, to see which advertising methods are most effective.

There are clear calls to action

On every page of your website there should be clear calls to action to encourage visitors to take the next step in your sales cycle, whether you want them to subscribe, contact you or make a purchase.

Testimonials and reviews

Saying how great you are is one thing but having other people say it is so much better. Case studies and testimonials can show how you have helped other businesses.

(MORE: How to get reviews from your customers)

It’s all well and good knowing what needs to be on your website to make it most effective, but do you know how to implement these features so they can be most beneficial? At Belluber we do this for many different businesses – if you would like us to review your website and give you a personal list of recommendations that apply to your business and target market, please get in touch.

Marketing TipsDownload our free marketing tips whitepaper

Download this whitepaper for useful marketing tips that you can implement into your business immediately.

Click here for more info and to download.

4 website marketing strategies to drive more traffic (and ultimately, more sales!)

Using website marketing strategies helps to promote your website and increase traffic. There are many effective methods that work to help increase your website traffic and sales – we’ve listed our favourite 4.

1. SEO!

SEO (search engine optimisation) is one of the greatest website marketing strategies there is. It makes it much easier for potential customers to find your website, therefore finding your products and services faster.

A strong SEO strategy will result in appearing higher in search results. There are hundreds of ways to optimise your site, but the end goal is for your website to appear in the initial search engine results for relevant keywords.

There is a process involved in SEO, and you can’t expect instant results. First, learn the basics and know how you can measure your progress. Find out which of your keywords are bringing the most traffic.

For an SEO analysis of your website with recommendations on how to improve it to appear higher in search results, get in touch with us.

(MORE: 15 benefits of SEO and why every business needs it)

2. Create great website content

Having great content is one of the pillars of an excellent website. Great care should be taken when creating website content, especially when it comes to the written content. It needs to not only catch people’s attention, but also get them to act. It needs to prompt a customer to make a purchase.

Creating good content isn’t a one-off job either. Review your website regularly, and produce fresh content consistently. Always have the following questions regarding your target audience in mind: what is going to catch their eye? What will hold their attention? What will convince them to stay and make a purchase?

3. Create a useful online tool

Create an online tool to get the contact information of your prospects. The trick is to ensure the tool has real benefits for people and something that will interest them. It’s a freebie, which people can have by submitting their name, email, and whatever other information you ask for.

Examples include an e-book, a guide, a discount code, a video tutorial, etc. This is a creative website marketing strategy to capture leads directly through your site.

4. Join Facebook Groups

You want to reach out and connect to your audience, but you need to find them first. Where might they be? Where do potential customers usually hang out online?

Facebook – more specifically, Facebook Groups. Groups are incredibly popular as there is one for almost every topic you can think of. Once you’re part of a group, you can look at the discussions that other members have, to see what they’re talking about and interested in. You get to understand your audience, and even participate. There might be discussion topics which could result in you being able to promote your product/service, or even blog – driving people organically to your website.

(MORE: 6 mistakes to avoid when creating your own website)

15 quick ways to improve your website conversion rate

Getting traffic to your website is great. But if that traffic doesn’t convert, what’s the point? This article lists 15 quick ways you can improve your website conversion rate: getting your visitors to take action.

1. Clearly state the benefits of your product/service

Listing the features of what you’re selling is important, but it’s more important to tell your potential customers exactly how your product/service will help them or solve their problem.

2. Limit your form fields

In any of your forms, ask for as little information as necessary. You want to make it easy for people to take action, whether it’s signing up to your newsletters or making an enquiry.

3. Display testimonials

Testimonials generate social proof and credibility. Use them on your homepage and on product/service landing pages.

4. Create dedicated landing pages for pay-per-click ads

If you’re using Google AdWords or other PPC ads, send these visitors to a dedicated landing page (not your homepage!)

5. Incorporate calls to action (CTAs) into all pieces of content on your site

Whether it’s clicking a button, subscribing or reading a blog post, let you visitors know exactly what you want them to do next.

6. Add a guarantee

Include a guarantee with all purchases. This reduces risk for the customer, providing them with more trust in your business.

7. Get your visitors excited

Use emotionally-charged language and storytelling to get your visitors excited and eager to try your product.

8. Offer various payment options

Not everyone wants to use PayPal. Consider offering several payment methods to satisfy the preferences of all your potential customers.

9. Use high-quality images

Use professional-quality photos where possible. Using generic stock photos can send the wrong message about your brand, and won’t make you stand out.

10. Use CTA buttons rather than links

Buttons are much more obvious and clickable than text, especially when viewed on mobile devices.

11. Include a headshot

Don’t be afraid to include a personal headshot in your sidebar or near your CTAs. It shows that there’s a real person behind the brand.

12. Use pictures of smiling, happy people

It’s commonly believed that these types of images result in the highest conversion rates.

13. Include contact information

Give your customers easy confidence in buying from you by providing all of your contact information. You won’t believe how many websites just have an enquiry form with no contact details!

14. Match your text’s reading level to your audience

Using obscure language (or even language that’s too simplistic) can alienate some of your visitors. Readability Score is a tool you can use to make sure you’re matching your text to your audience’s preferences.

15. Keep your options concise

When facing too many options, people may become overwhelmed and avoid the decision. Be very clear about who your product is for.

(MORE: 6 mistakes to avoid when creating your own website)

We can provide a detailed analysis of your website, including the appearance, content, SEO and navigation. Please get in touch to find out more.

6 mistakes to avoid when creating your own website

In today’s digitally-savvy world, every business needs a website to be successful. More business owners are taking it upon themselves to create their own websites, as opposed to outsourcing to a website designer/developer. But this can often be tricky as a lot of people don’t have all of the skills to build one.

You have less than 10 seconds for your website to leave an impression, so it’s vital that it’s done right. Below are mistakes to avoid when creating your own website.

1. Your site doesn’t immediately tell people what your company does and how they can benefit

Your website might look pretty, but if a user can’t make a justified decision, they’re going to hit the back button. 46% of buyers will immediately leave a website if it isn’t clear what the company does. You should have your products/services in clear view as well as your USPs and some testimonials.

2. Your website isn’t mobile friendly

A mobile-friendly website is absolutely crucial. Here’s why:

  • 52% of people say that a bad mobile experience makes them less likely to engage with a company.
  • 48% say that if a site didn’t work well on their smartphones, it made them feel like the company doesn’t care about their business.
  • 91% of users will leave a mobile site if it doesn’t satisfy their needs (i.e. to navigate quickly or find information).

Not having a mobile-friendly website is a common website mistake, and a problem you need to quickly resolve if yours is an offender.

3. Your website takes more than 3 seconds to load

People are very impatient, even more so online – thanks to the handy tool called the “back” button. People don’t like waiting for anything and will expect your website to load quickly.

If your website is loading slow, consider how much content you have on each page. Also look at the resolution of your images. They should be around 1200 x 1200 pixels, depending on the shape.

4. Your website doesn’t have headings or subheadings

When a website has tonnes of text and cannot be skimmed easily, it’s a user-experience killer. Another reason you need headings and subheadings is so search engines can find you. There are more than 6 billion searches a day worldwide. One of the factors for ranking higher in results is by having helpful markup (i.e. headers) for bots to read and decipher what the page is about. If they can’t determine this, it won’t come up as high.

5. Your website doesn’t have contact information which is easy to find

64% of website visitors want to see the company’s contact information, and 44% will leave if there is none available. The end goal of the user experience on your website should be to create a conversation by having the user get in touch. If they can’t find your details or a contact form, they will become frustrated and a lost opportunity.

6. You have a rubbish call-to-action

Your call-to-action (CTA) is the gateway to your business. It commands your visitors to do something, and it should clearly tell your visitors what to do. There should be enough information for visitors know what they need to provide, but also ensure your CTA is concise. Keep form-filling short.

(MORE: 15 ways to improve your website conversion rate)

If you’d rather not do it yourself then take a look at my offer:

Get your website so that it’s found in search results, getting more visitors and generating more enquiries and business. Plus you (or one of your team) will be able to manage and update it yourself easily!

I’ll create a new, freshly designed (or re-designed) website with a blog/articles/news section and compelling content that gets visitors to take action. It will also be responsive/mobile-friendly. This offer applies to up to 5 main pages (you will easily be able to add more pages yourself if required) and excludes e-commerce/online store sites.

This is usually £1790. I am offering it for less than half price at £870.

Here are 5 FREE Bonuses (worth £1015) included:

  • Free training (worth £280) to update and manage the website yourself (or one of your team).
  • Free SEO and Google Launch (worth £520) so the site includes keywords and meta tags that your target market use to search for your products/services. Also added to Google Search Console.
  • Set up of a Google Business page so that you are found on the Google Business Location search results (worth £35).
  • Free Google Analytics set up and integration (worth £90) so that you can track the number of visitors and their behaviours as well and see it grow!
  • Two (approx 500 word) blog posts/articles written especially to attract your target market (worth £90).

Simply email with your contact info and I’ll get back to you to arrange it.

The importance of good website design

One of the most important things for most businesses is a good website design. A professionally designed website can influence how many site visitors you receive, and how they view your business, potentially turning them into your customers. They are the new storefronts and first points of contact for an increasing number of businesses and brands.

How website design becomes an asset to business

Investing in website design can generate an outstanding profit for your business. Hire an efficient website designer who is capable of dealing with the following key points in designing a website:

1. Navigation

This is vital, especially if your website has lots of pages. You want users to easily explore and understand your site. Settle for a simple yet intuitive navigation with a well-labelled navigation bar or a menu that shows a list of the different webpages.

2. Content and visual elements

These also include the choice of font and other typographic details. The visual elements of your website should compliment the theme of your business and the message you want to deliver.

Always remember that less is often better. Webpages with too much content look messy and affect conversion rate, as cluttered pages can be too difficult to read and may put users off.

3. Brand uniformity

Your brand is what sets your apart from your competitors, and it’s usually identified through a logo. If your business has an existing logo, then all of the logo’s elements must be integrated into the website design for consistency.

It’s important for your audience to recognise your brand in all types of ways. If there are slight changes in your marketing or branding, this may result in confusion among your target market.

4. Engagement

Webpages should have an excellent layout so that they are more appealing to users, encouraging them to engage with your page. The need of website design and development is an indispensable factor that should be measured carefully.

5. SEO

Utilising the visible areas for the important website details can improve the search engine optimisation (SEO). This happens when you incorporate keywords into your website that are relevant to your business. When Google and other search engines can crawl into your website through these keywords, it results in higher search engine placement, making your website more searchable.

With the help of website design, business owners are able to create a user-friendly and welcoming online environment where users can always get useful information. When you have a well-managed website, people can rely on you. It builds trust, and when visitors trust you, they won’t have doubts in getting your products and services. In effect, you will have a thriving and profitable business.

(MORE: 15 benefits of SEO and why every business needs it)

Do you think your website needs a refresh? Get in touch, and we will provide a free detailed analysis.

6 ways to make your website sticky – do it right now

It’s a known fact that you have very limited time to grab the attention of visitors to your website before they leave to look at the next listing in search results – a few seconds in fact! So how can you do that and ensure they don’t click off so soon? Here are 6 ways to make your website ‘sticky’ and they are all things you can do right now!

Read more

Why have a responsive website?

I don’t need to tell you that browsing the net while on the go is going to overtake desktop browsing – stats show it will happen in 2014. Many of us use our mobile, iPad, Kindle etc. to access online information, make purchases and to simply check out someone’s website.

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Website strategies seminar

We held a seminar covering website strategies that get results. For those of you who didn’t attend, this post gives an outline of what was covered.

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Website design, back in the day!

A long time ago, back in the days when the World Wide Web was just taking off and before Google was barely around, I designed websites.

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