Construction Company Launch
Easy Price Pro
The brief
The software was invented by a builder who wanted to put it on the market and sell it to construction companies.
The software has excellent capabilities, but needed a design overhaul and be made ready to sell. A brand needed to be created and marketing materials were required.
What I did
- Co-founded the company
- Developed the brand and created the first e-commerce website to launch the company
- Improved the user interface design and installation process/files of the software, to make it a marketable product
- Designed the brochures, advertisements, exhibition display boards and product packaging
- Created scripts and screen recorded videos for promotions and training
- Set up and administered a database of contacts, prospects (over 30k) and customers (over 4k)
- Created marketing campaigns and analysis reports
- Designed and managed e-newsletter campaigns
- Produced articles/editorials for trade publications
- Managed the organic SEO and Google Adwords pay-per-click advertising
- Managed and administered the Agency Contract for a team of 18 sales agents
- Provided face-to-face demonstrations and presentations of the software to exhibition stand visitors
- Secured a partnership with Grafton Merchanting (BuildBase) in order to sell a ‘BuildBase’ branded version of the software
- Secured an alliance with Eleco PLC
- Trained and managed marketing and office staff
- Developed office systems and procedures
- Managed and analysed cash flow and P&Ls
Results
These are the results that my work contributed to:
- Turnover of £1.2m in its second financial year with £297k net profit (T/O and net profit increased by over 1000% within a 12 month timeframe)
- A team of and contracts for 18 sales agents around the UK and Ireland
- The software became the market leading product of its kind in the UK and Ireland
- A database of over 30,000 prospects
- Over 4,000 customers using the system and regularly upgrading to new versions
