DIGITAL MARKETING TRAINING
We can provide training to you or a member of your team. We can come to you (within 30 mile radius of Bury St Edmunds) or provide training online.
General Digital Marketing
We provide training for digital marketing which includes:
- Competitor analysis – identifying their strengths and weaknesses so you can act upon opportunities so that your target market choose you rather than them
- Creating a marketing strategy – deciding what your goals are, your budgets, testing and measuring and generating new ideas
- Creating a marketing action plan – a six month schedule with weekly activities to be implemented
- Analysing marketing results – finding out what works and what doesn’t then refining your strategy and plan to reflect this, in order to get the best return on your investment
WordPress Websites
We can show you how to set up and manage a WordPress website with no coding knowledge required. This will save you money (paying a website company to manage your site) and will keep you in control – able to update your site whenever and however you want. Training can include:
- Purchasing the web hosting and domain
- Setting up a WordPress website
- Choosing the right theme/template
- Setting up the homepage
- Adding pages, posts and content
- Embedding videos
- Creating image sliders/carousels
- Adding and using plugins
- Making your site SEO optimised
- Updating your site’s software
- Backing up and upgrading the files
- Dealing with and solving typical issues
Social Media Marketing and Management
We are partnered with Social Media Marketing expert Grace Collyer who runs Get Social With Grace. She covers all of the main social media channels: Facebook, Twitter, LinkedIn and Instagram.
Her training can include:
- Creating a social media marketing strategy
- Setting up accounts with your info and cover photos/graphics
- Finding great content to post
- Designing images/graphics with words using Canva
- Setting up and using Buffer social media management software to schedule posts to all your channels and analysing
- Creating ads and boosted posts on Facebook and Instagram
- Analysing results
Email Marketing
We use MailChimp for email marketing and can show you how to:
- Create and set up the (free or paid) account
- Create/design your newsletter template(s)
- Import and manage your data lists to be compliant with GDPR
- Set up targeted groups and segments
- Set up targeted email campaigns
- Create automated email flows
- Analyse results
GENERAL DIGITAL MARKETING
We provide training for digital marketing which includes:
- Competitor analysis – identifying their strengths and weaknesses so you can act upon opportunities so that your target market choose you rather than them
- Creating a marketing strategy – deciding what your goals are, your budgets, testing and measuring and generating new ideas
- Creating a marketing action plan – a six month schedule with weekly activities to be implemented
- Analysing marketing results – finding out what works and what doesn’t then refining your strategy and plan to reflect this, in order to get the best return on your investment
WORDPRESS WEBSITES
We can show you how to set up and manage a WordPress website with no coding knowledge required. Training can include:
- Setting up a WordPress website
- Choosing a theme
- Setting up the homepage
- Adding pages, posts and content
- Embedding videos
- Creating image sliders/carousels
- Adding and using plugins
- Making your site SEO optimised
- Updating your site
- Backing up and upgrading the files
SOCIAL MEDIA MARKETING
We cover all the main social media channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ and Youtube.
Our training can include:
- Creating a social media marketing strategy
- Setting up accounts with your info and cover photos.graphics
- Finding great content to post
- Designing images/graphics with words using Canva
- Setting up and using Buffer social media management software to schedule posts to all your channels and analysing
- Creating ads on Facebook and Instagram
- Analysing results
EMAIL MARKETING
We use MailChimp for email marketing and can show you how to:
- Create and set up the (free or paid) account
- Create/design your newsletter template(s)
- Import and manage your data lists to be compliant with GDPR
- Set up targeted groups and segments
- Set up targeted email campaigns
- Create automated email flows
- Analyse results
