Digital Marketing Training

We can provide training to you or a member of your team. We can come to you (within 30 mile radius of Bury St Edmunds) or provide training online.

Digital Marketing WordPress Websites Social Media Marketing Email Marketing

Digital marketing training

General Digital Marketing

We provide training for digital marketing which includes:

Competitor analysis – identifying their strengths and weaknesses so you can act upon opportunities so that your target market choose you rather than them
Creating a marketing strategy – deciding what your goals are, your budgets, testing and measuring and generating new ideas
Creating a marketing action plan – a six month schedule with weekly activities to be implemented
Analysing marketing results – finding out what works and what doesn’t then refining your strategy and plan to reflect this, in order to get the best return on your investment

Wordpress website training

WordPress Websites

We can show you how to set up and manage a WordPress website with no coding knowledge required. This will save you money (paying a website company to manage your site) and will keep you in control – able to update your site whenever and however you want. Training can include:

Purchasing the web hosting and domain
Setting up a WordPress website
Choosing the right theme/template
Setting up the homepage
Adding pages, posts and content
Embedding videos
Creating image sliders/carousels
Adding and using plugins
Making your site SEO optimised
Updating your site’s software
Backing up and upgrading the files
Dealing with and solving typical issues

Social Media Marketing and Management

We are partnered with Social Media Marketing expert Grace Collyer who runs Get Social With Grace. She covers all of the main social media channels: Facebook, Twitter, LinkedIn and Instagram.

Her training can include:

Creating a social media marketing strategy
Setting up accounts with your info and cover photos/graphics
Finding great content to post
Designing images/graphics with words using Canva
Setting up and using Buffer social media management software to schedule posts to all your channels and analysing
Creating ads and boosted posts on Facebook and Instagram
Analysing results

Email marketing training

Email Marketing

We use MailChimp for email marketing and can show you how to:

Create and set up the (free or paid) account
Create/design your newsletter template(s)
Import and manage your data lists to be compliant with GDPR
Set up targeted groups and segments
Set up targeted email campaigns
Create automated email flows
Analyse results

GENERAL DIGITAL MARKETING

We provide training for digital marketing which includes:

Competitor analysis – identifying their strengths and weaknesses so you can act upon opportunities so that your target market choose you rather than them
Creating a marketing strategy – deciding what your goals are, your budgets, testing and measuring and generating new ideas
Creating a marketing action plan – a six month schedule with weekly activities to be implemented
Analysing marketing results – finding out what works and what doesn’t then refining your strategy and plan to reflect this, in order to get the best return on your investment

WORDPRESS WEBSITES

We can show you how to set up and manage a WordPress website with no coding knowledge required. Training can include:

SOCIAL MEDIA MARKETING

We cover all the main social media channels: Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+ and Youtube.

Our training can include:

Creating a social media marketing strategy
Setting up accounts with your info and cover photos.graphics
Finding great content to post
Designing images/graphics with words using Canva
Setting up and using Buffer social media management software to schedule posts to all your channels and analysing
Creating ads on Facebook and Instagram
Analysing results

EMAIL MARKETING

We use MailChimp for email marketing and can show you how to:

Create and set up the (free or paid) account
Create/design your newsletter template(s)
Import and manage your data lists to be compliant with GDPR
Set up targeted groups and segments
Set up targeted email campaigns
Create automated email flows
Analyse results