Our blog to get free marketing advice
Our blog to get free marketing advice
Many of our clients are surprised at how many important things they are missing from their website which can improve their marketing, growth and sales. These range from site loading speed to your navigation menu. Here are some of the factors that we check apply to our clients’ websites… The homepage shows USPs and benefits You […]
Search engine optimisation (SEO) is a great way of attracting people to your online platforms – if you use it right. It’s constantly evolving, and it can be a challenge to stay on top of all the changes. But it’s really worth the effort. 70-80% of Google users focus exclusively on organic results and ignore […]
I use a lot of apps, online services and software every day in my work, so I’ve listed some here that I wouldn’t manage without. They’re free or low enough cost to easily justify the investment. 1. Fiverr – freelancers directory Fiverr is an online marketplace that connects businesses with on-demand freelancers offering services in […]
Many businesses this year have been forced to promote themselves on a shoestring budget. If you fall into this bracket, our article will give you 5 ideas on how you can promote your business online with a low budget. 1. Guest posting Write a guest post for a big brand in your industry which includes […]
Despite the huge growth of social media marketing for business, email marketing still continues to be vital. Here are the steps you need to undertake for business growth via email marketing. 1. Pin down your goals In order to measure your return, you need to establish what you hope to achieve through an email campaign. […]
If you want a fulfilling career, running your own business is hard to beat. Yes, it’s challenging. Yes, it requires hard work and—sometimes—long hours. But being the captain of your own destiny and enjoying the fruits of your labor can make the challenges well worth it. One thing to consider if you decide to start […]
49% of marketers report that increasing customer acquisition is their top priority. Therefore, you need a competitive advantage. In this article, we list 9 persuasive copywriting techniques that engage leads and convert them. Write conversationally When you write conversationally, you’re talking to your prospect, giving a more personable touch. Use words like “I” and “you”, […]
The digital world is full of marketing terms and acronyms like CPC (cost per click), ROI (return on investment), SEO (search engine optimisation) and so many more. It can be quite overwhelming. You start to feel like you’re reading in code. But we’re here to decipher the code and put it into your terms. We’ll […]
If people don’t know who you are, they can’t purchase your product or service. Brand awareness happens the second someone remembers your brand from previously seeing something such as your company name or logo. Building brand awareness means building your reputation. This can help you to get more customers and retain old customers. But Rome […]
Tracking your key marketing metrics is vital in running an accountable, effective marketing strategy. If you aren’t measuring your performance, how do you know you’re on the right track? Firstly, you need to know what the right metrics are. These days, there are tonnes of performance measures you can keep tabs on, but in this […]
Are you looking for ways to improve your marketing? Would you like to know how user-generated content (UGC) can assist your business growth goals? The infographic here shows M2 Technology Group’s tips for success. They cover: What is user-generated content (UGC)? Why your brand needs to take advantage of UGC The values of UGC The […]
Using website marketing strategies helps to promote your website and increase traffic. There are many effective methods that work to help increase your website traffic and sales – we’ve listed our favourite 4. 1. SEO! SEO (search engine optimisation) is one of the greatest website marketing strategies there is. It makes it much easier for […]
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