Our blog to get free marketing advice
Our blog to get free marketing advice
Getting traffic to your website is great. But if that traffic doesn’t convert, what’s the point? This article lists 20 quick ways you can improve your website conversion rate: getting your visitors to take action. 1. Clearly state the benefits of your product/service Listing the features of what you’re selling is important, but it’s more […]
How do you develop a promotional strategy which generates interest from the beginning until the last ticket is sold? To help you identify where to invest your time and effort, we’ve created a list of the best 7 ways to sell out your event. 1. Display your event on other platforms Why stop at selling […]
In today’s digitally-savvy world, every business needs a website to be successful. More business owners are taking it upon themselves to create their own websites, as opposed to outsourcing to a website designer/developer. But this can often be tricky as a lot of people don’t have all of the skills to build one. You have […]
If you use Instagram to promote your business then you might find this brief guide useful. Instagram is one of the fastest growing social networks and one that your competitors could be using to their advantage more than you are! Here are some tips to get more engaged followers… 1. Write longer and stronger captions. […]
One of the most important things for most businesses is a good website design. A professionally designed website can influence how many site visitors you receive, and how they view your business, potentially turning them into your customers. They are the new storefronts and first points of contact for an increasing number of businesses and […]
Making your ads relevant to your target audience is important. The obvious reasons are to get engagement and conversions, but also because Facebook charges less amount per click if your ad’s relevancy score is high (on a score of 1-10). If Facebook’s algorithm gives your ad a low relevancy score, it is difficult to identify […]
Is your professional bio the best it can be? Or, like most people, did you sort of write it half-heartedly? Although in certain contexts, your professional bio needs to be formal, most are quite dull to read. Writing one that’s conversational is actually a really good thing. That means dropping the traditional format of simply […]
Knowing who your competitors are and what they are offering can help you to make your products, services and marketing stand out. You can use this knowledge to create marketing strategies and take advantage of your competitors’ weaknesses, improving your own business performance. Also assess any threats and how you can overcome them. Here are […]
All business owners understand the importance of saving money on expenses, especially start-ups. It’s crucial to effectively market your business. But fortunately there are tonnes of free digital marketing tools that can really have an impact. Listed below are some of our favourites: Use Buffer for social media management Buffer is an online social media […]
Attracting new customers costs much more (in fact almost eight times more!) than retaining existing ones, so understanding how to do so can be the difference between business failure and success. Of course, having a great product or service with competitive pricing are fundamental in keeping online customers, but here are five basic pointers aimed […]
SEO – three letters that cause mixed feelings for many business owners: some who know and see the benefits, some that want to avoid it at all costs, and some that have had their wrists slapped due to bad SEO practices before. But like, dislike or ignore it, SEO is vital for any business with […]
Businesses these days have more and more competitors. So it’s increasingly important to have online reviews to stand out and make you more valuable. People want proof of how great your products and services are; unfortunately your word for it isn’t enough. Having positive reviews and testimonials plays a big part in persuading prospects to […]
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