Our blog to get free marketing advice
Our blog to get free marketing advice
The internet has revolutionised the way business owners think about advertising. It has also changed the way consumers actually consume media. Many companies now practice a strategy where consumers come to them for information rather than them pushing sales via outbound strategies. In this article, we explain the benefits of blogging to business owners to […]
Would you like to know the benefits of SEO? SEO is search engine optimisation, and something that every business needs to apply to their website. It’s the process of optimising your website to maximise organic traffic from search engines by appearing higher in search results. You should be leveraging all of the below SEO benefits […]
These strategies are aimed at small to medium sized businesses (SMBs). Here are 7 low cost marketing strategies which will help push your brand while you save. 1. Setting a goal and budget To correctly market your business, you need to set a goal. What is the vision and endgame for your business? Would you like […]
Getting traffic to your website is great. But if that traffic doesn’t convert, what’s the point? This article lists 15 quick ways you can improve your website conversion rate: getting your visitors to take action. 1. Clearly state the benefits of your product/service Listing the features of what you’re selling is important, but it’s more […]
How do you develop a promotional strategy which generates interest from the beginning until the last ticket is sold? To help you identify where to invest your time and effort, we’ve created a list of the best 7 ways to sell out your event. 1. Display your event on other platforms Why stop at selling […]
In today’s digitally-savvy world, every business needs a website to be successful. More business owners are taking it upon themselves to create their own websites, as opposed to outsourcing to a website designer/developer. But this can often be tricky as a lot of people don’t have all of the skills to build one. You have […]
If you use Instagram to promote your business then you might find this brief guide useful. Instagram is one of the fastest growing social networks and one that your competitors could be using to their advantage more than you are! Here are some tips to get more engaged followers… 1. Write longer and stronger captions. […]
One of the most important things for most businesses is a good website design. A professionally designed website can influence how many site visitors you receive, and how they view your business, potentially turning them into your customers. They are the new storefronts and first points of contact for an increasing number of businesses and […]
Making your ads relevant to your target audience is important. The obvious reasons are to get engagement and conversions, but also because Facebook charges less amount per click if your ad’s relevancy score is high (on a score of 1-10). If Facebook’s algorithm gives your ad a low relevancy score, it is difficult to identify […]
Is your professional bio the best it can be? Or, like most people, did you sort of write it half-heartedly? Although in certain contexts, your professional bio needs to be formal, most are quite dull to read. Writing one that’s conversational is actually a really good thing. That means dropping the traditional format of simply […]
Knowing who your competitors are and what they are offering can help you to make your products, services and marketing stand out. You can use this knowledge to create marketing strategies and take advantage of your competitors’ weaknesses, improving your own business performance. Also assess any threats and how you can overcome them. Here are […]
All business owners understand the importance of saving money on expenses, especially start-ups. It’s crucial to effectively market your business. But fortunately there are tonnes of free digital marketing tools that can really have an impact. Listed below are some of our favourites: Use Buffer for social media management Buffer is an online social media […]
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