Our blog to get free marketing advice
Our blog to get free marketing advice
A competitive analysis is a way of establishing your competitors’ strengths and weaknesses, to provide you with an advantage. This is vital in your marketing plan, as it can help you identify what makes your products and services unique and how you differentiate from your competition. It’s a great way of discovering opportunities and threats, […]
Many new business owners struggle to know what their marketing strategy is; they often have a blurry plan to ‘sell more products/services to customers’. Without having a specific strategy, it isn’t going to be measurable and achievable. It includes short-term and long-term activities in your marketing that hugely contribute to the goals in your company.
With over 890 million people signing into Facebook every day, most of your potential customers are likely to be part of Facebook’s community. But throwing money at Facebook ads to bring people to your page and website only works if you’re smart about it.
“We might live in a digital world, but there is no better way to create and maintain customer relationships than a face-to-face meeting”, Cathy Mueller, executive of Mapping Your Future says.
Let’s start with why it is important to have a good subject line. With all the competition of other emails sent to your readers, it is important to keep your subscribers hooked. Having less than five seconds to convince a reader to open your email instead of deleting it, you need to make your email’s subject […]
It’s never easy to get attention for your business in the New Year – the sales are over, customers have been bombarded with seasonal emails, and offers don’t really apply as well to January as they do to holiday shoppers.
Nowadays, customer appreciation is so important. This is because customers have more ways to browse and shop, and more options to choose from than ever before – you know how daunting it can be when you’re bomabarded with all sorts of stuff from everywhere! Life was so much simpler when we could just ‘go to the […]
Buying email data can save time, effort and expenses compared to building your own list, but your data will not be good quality, targeted, relevant or accurate. This article gives advice on growing an organic email list and increasing clicks.
Blogging is becoming increasing popular for both entertainment and business. It’s also a great way to keep your website updated which helps with SEO. Below is a short guide on what you should be including in your posts.
Social media is one of the top ways to market your business. It produces almost double the marketing leads of trade shows, telemarketing, direct mail and PPC. According to adweek.com, 74% of brand marketers saw an increase in website traffic after investing 6 hours a day on social media. The increase in use of social media means that us business […]
It’s a known fact that you have very limited time to grab the attention of visitors to your website before they leave to look at the next listing in search results – a few seconds in fact! So how can you do that and ensure they don’t click off so soon? Here are 6 ways to […]
So what are SMART Goals? You may have heard of SMART Goals before, but in case you haven’t, here’s a brief explanation (skip this if you know what they are!):
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