The internet has revolutionised the way business owners think about advertising. It has also changed the way consumers actually consume media. Many companies now practice a strategy where consumers come to them for information rather than them pushing sales via outbound strategies.
In this article, we explain the benefits of blogging to business owners to show you just why you should have a blog if you don’t already. If you do, we’ve got some tips for you to help you see more benefits from your blogging efforts.
Here are some statistics to start:
- Business that publish content regularly receive 8x more traffic
- Blogging helps reduce overall marketing spend by more than 60%
- Blogging helps in achieving 3x more leads
5 benefits of blogging
1. Building trust by showing that you are an expert in your industry
The way you write will match your personality and brand voice, which makes you a transparent brand which people like. Blogging is also a great way for businesses to share knowledge about their industry or other relevant interest areas. Successful companies consistently publish blog articles to assert their authority as a subject matter expert.
It helps consumers build confidence and trust in your brand. People who read your blog often naturally have a relationship with you. It’s important to build trust with customers before trying to sell them your product/service.
2. Improve overall customer experience by creating value for your customers
There aren’t interesting stories from sales posts. The more important benefit of blogging is to create value for your customers – you want to provide a better customer experience than your competitors.
Some things you could share would be a helpful checklist, ideas, how-to’s, and so on. The more your potential customers can receive from you for free, the more loyal they will be when they become customers. Educate before selling!
3. SEO improvement
Search engine optimisation is a long-term tactic to make your business high in search results. One of the ways you can do this is by writing blog posts which include keywords your customers search for. It’s also a great way to keep your website updated, which prevents it from falling back down in search results. Search engines don’t like dusty websites!
4. Building your email list
You can use blogging as a way to collect emails of interested prospects by asking website visitors to subscribe to your blog. You can send more communications and promotions about your business to this list. The most touch points you have with a customer, the greater chance you’ll have of converting.
5. Generating backlinks to increase ranking in search engines
Inbound links are links on other webpages that link back to your website. Other than being a great SEO growth tool, it finds its place among the benefits of blogging as well. If your blog posts are valuable enough, they might get picked up by other websites or blogs too.
When other sites link to your information, it looks like a strong recommendation to Google. These digital recommendations (backlinks) help increase your website authority and signals your website as favourable to the search engine algorithms.