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We’re on lockdown – now’s the time to get blogging! Here’s why…

The internet has revolutionised the way business owners think about advertising. It has also changed the way consumers actually consume media. Many companies now practice a strategy where consumers come to them for information rather than them pushing sales via outbound strategies.

In this article, we explain the benefits of blogging to business owners to show you just why you should have a blog if you don’t already. If you do, we’ve got some tips for you to help you see more benefits from your blogging efforts.

Here are some statistics to start:

  • Business that publish content regularly receive 8x more traffic
  • Blogging helps reduce overall marketing spend by more than 60%
  • Blogging helps in achieving 3x more leads

5 benefits of blogging

1. Building trust by showing that you are an expert in your industry

The way you write will match your personality and brand voice, which makes you a transparent brand which people like. Blogging is also a great way for businesses to share knowledge about their industry or other relevant interest areas. Successful companies consistently publish blog articles to assert their authority as a subject matter expert.

It helps consumers build confidence and trust in your brand. People who read your blog often naturally have a relationship with you. It’s important to build trust with customers before trying to sell them your product/service.

2. Improve overall customer experience by creating value for your customers

There aren’t interesting stories from sales posts. The more important benefit of blogging is to create value for your customers – you want to provide a better customer experience than your competitors.

Some things you could share would be a helpful checklist, ideas, how-to’s, and so on. The more your potential customers can receive from you for free, the more loyal they will be when they become customers. Educate before selling!

3. SEO improvement

Search engine optimisation is a long-term tactic to make your business high in search results. One of the ways you can do this is by writing blog posts which include keywords your customers search for. It’s also a great way to keep your website updated, which prevents it from falling back down in search results. Search engines don’t like dusty websites!

4. Building your email list

You can use blogging as a way to collect emails of interested prospects by asking website visitors to subscribe to your blog. You can send more communications and promotions about your business to this list. The most touch points you have with a customer, the greater chance you’ll have of converting.

5. Generating backlinks to increase ranking in search engines

Inbound links are links on other webpages that link back to your website. Other than being a great SEO growth tool, it finds its place among the benefits of blogging as well. If your blog posts are valuable enough, they might get picked up by other websites or blogs too.

When other sites link to your information, it looks like a strong recommendation to Google. These digital recommendations (backlinks) help increase your website authority and signals your website as favourable to the search engine algorithms.

(MORE: 5 step checklist for blog posting)

15 benefits of SEO and why every business needs it

Would you like to know the benefits of SEO?

SEO is search engine optimisation, and something that every business needs to apply to their website. It’s the process of optimising your website to maximise organic traffic from search engines by appearing higher in search results.

You should be leveraging all of the below SEO benefits from this article.

1. There are people searching for your products/services on search engines

A major 93% of online activities start on a search engine. There are 40,000 searches every second, and 3.5 billion searches per day. There are millions of opportunities for your business to become found on search engines. One of the most important benefits of SEO is that your customers are using search engines daily.

2. SEO pulls in quality traffic

Traffic on search engines is the best traffic. Why? Because people are actually searching for you. You don’t have to “push” out advertisements to persuade people to buy; you can “pull” traffic to your business. Search traffic is already interested in your products and services.

SEO traffic is more likely to convert than other sources, and has the best conversion rates for more websites. By positioning yourself high on search engines, you’re positioning your business to win more conversions.

3. SEO can decrease your cost per acquisition

Another benefit of SEO is that it is practically free. It’s far less expensive than advertising to acquire customers. The only costs in SEO are the costs to hire an SEO expert (like us!) to grow your rankings, unless you have experience in website coding and Google algorithms.

4. SEO doesn’t involve any paid advertising

You don’t have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you save on your advertising budget, investing it in more efficient areas.

5. SEO builds trust and credibility

People trust Google. They use it all the time to find what they are looking for. By ranking high on search engines, your business will build trust and credibility with your audience. 37% of search engine clicks are on the first organic listing.

6. SEO increases customer touch points

While your awareness is increasing, SEO will simultaneously increase your customer touch points – the amount of times your audience sees your brands. The more times they do, the more likely they are to purchase from your business. Strong SEO rankings will help you dramatically increase your touch points with potential buyers.

7. SEO receives 90% more clicks than PPC

SEO trumps paid advertising. This is because organic listings receive 90% of clicks. Many users of search engines often scroll past the paid advertisements, most likely due to their trust in Google’s algorithm. By investing in SEO, you’ll likely gain more traffic than the advertisers on the same keywords.

8. SEO is more cost-effective than paid advertising

The average cost per click throughout all industries is £1.98. Why spend money for a page to be seen when you can work your way up in organic search results by using effective SEO? Once you rank high, you will no longer have to worry about your pay-per-click budget. Pause your PPC advertising campaigns and let #1 SEO rankings drive more results.

9. SEO can give smaller businesses an edge on larger companies

If you operate a small business, you may struggle to outspend larger competitors in marketing. However, an effective SEO strategy may be your way to gain higher rankings. While larger companies rely on advertising, you can rely on a savvy SEO strategy to acquire customers.

10. SEO is measurable

You can measure your conversions and the sources. You can also measure the progression of your website rankings and organic traffic. With the right tools (or SEO experts), you will be able to measure which search keywords are most valuable to your business.

11. SEO is the best PR strategy

SEO works hand-in-hand with PR. Having quality backlinks helps you to rank higher in search results. Backlinks are links from external websites that link to your website. The more you have, the more relevant your website is, and furthermore the higher you rank. Acquiring quality backlinks may require publicity. The more publicity you have, the more backlink opportunities you may have.

12. SEO will improve the user experience of your website

By ranking higher in search results, you are likely to also see the following happen:

  • If you have an email newsletter signup form on your website, you can expect more subscribers.
  • Your social media followers are likely to increase from people going to your website and then visiting your social media profiles.
  • Your blog content is more likely to be found on Google.
  • As your click-through-rate rises, your website’s time-on-site will likely increase as well. This is how long visitors are staying on your website.
  • As you are working on growing your website’s SEO, you will improve the speed of your site. High SEO rankings correspond with higher-speed websites.

SEO will improve the overall user experience of your website.

13. SEO is growing

SEO spending is likely to grow higher than online advertising spending. It’s growing for one reason – it works. Your business has an opportunity to jump on the SEO bandwagon before it becomes too saturated.

14. SEO is laser-targeted

SEO is keyword-based. This means that listings appear based on the keywords people search for. The advantage here is for you to reach people who are looking for exactly what your business offers. The keyword targeting ability of SEO is one of the primary reasons why it delivers the most qualified traffic to your website.

15. SEO is the smartest marketing investment you can make

The benefits of SEO are endless. It’s the smartest marketing investment you can make, and is a long-term asset to your business. It generates traffic, leads and sales. Your customers are searching on it right now. If you want to grow your business without cold calling, networking, or other forms of “push” advertising, invest in a SEO strategy campaign today.

At Belluber, we can provide a detailed SEO analysis of your website, with recommendations on how to improve it to rank higher in search results. Following on, you can implement the recommendations yourself, or we can do this for you. Please get in touch to find out more.