In today’s digitally-savvy world, every business needs a website to be successful. More business owners are taking it upon themselves to create their own websites, as opposed to outsourcing to a website designer/developer. But this can often be tricky as a lot of people don’t have all of the skills to build one.
You have less than 10 seconds for your website to leave an impression, so it’s vital that it’s done right. Below are mistakes to avoid when creating your own website.
1. Your site doesn’t immediately tell people what your company does and how they can benefit
Your website might look pretty, but if a user can’t make a justified decision, they’re going to hit the back button. 46% of buyers will immediately leave a website if it isn’t clear what the company does. You should have your products/services in clear view as well as your USPs and some testimonials.
2. Your website isn’t mobile friendly
A mobile-friendly website is absolutely crucial. Here’s why:
- 52% of people say that a bad mobile experience makes them less likely to engage with a company.
- 48% say that if a site didn’t work well on their smartphones, it made them feel like the company doesn’t care about their business.
- 91% of users will leave a mobile site if it doesn’t satisfy their needs (i.e. to navigate quickly or find information).
Not having a mobile-friendly website is a common website mistake, and a problem you need to quickly resolve if yours is an offender.
3. Your website takes more than 3 seconds to load
People are very impatient, even more so online – thanks to the handy tool called the “back” button. People don’t like waiting for anything and will expect your website to load quickly.
If your website is loading slow, consider how much content you have on each page. Also look at the resolution of your images. They should be around 1200 x 1200 pixels, depending on the shape.
4. Your website doesn’t have headings or subheadings
When a website has tonnes of text and cannot be skimmed easily, it’s a user-experience killer. Another reason you need headings and subheadings is so search engines can find you. There are more than 6 billion searches a day worldwide. One of the factors for ranking higher in results is by having helpful markup (i.e. headers) for bots to read and decipher what the page is about. If they can’t determine this, it won’t come up as high.
5. Your website doesn’t have contact information which is easy to find
64% of website visitors want to see the company’s contact information, and 44% will leave if there is none available. The end goal of the user experience on your website should be to create a conversation by having the user get in touch. If they can’t find your details or a contact form, they will become frustrated and a lost opportunity.
6. You have a rubbish call-to-action
Your call-to-action (CTA) is the gateway to your business. It commands your visitors to do something, and it should clearly tell your visitors what to do. There should be enough information for visitors know what they need to provide, but also ensure your CTA is concise. Keep form-filling short.
If you’d rather not do it yourself then take a look at my offer:
Get your website so that it’s found in search results, getting more visitors and generating more enquiries and business. Plus you (or one of your team) will be able to manage and update it yourself easily!
I’ll create a new, freshly designed (or re-designed) website with a blog/articles/news section and compelling content that gets visitors to take action. It will also be responsive/mobile-friendly. This offer applies to up to 5 main pages (you will easily be able to add more pages yourself if required) and excludes e-commerce/online store sites.
This is usually £1790. I am offering it for less than half price at £870.
Here are 5 FREE Bonuses (worth £1175) included for early birds who take up the offer before 9pm Friday the 18th of October:
- Free training (worth £280) to update and manage the website yourself (or one of your team).
- Free SEO and Google Launch (worth £520) so the site includes keywords and meta tags that your target market use to search for your products/services. Also added to Google Search Console.
- Set up of a Google Business page so that you are found on the Google Business Location search results (worth £35).
- Free Google Analytics set up and integration (worth £90) so that you can track the number of visitors and their behaviours as well and see it grow!
- Two (approx 500 word) blog posts/articles written especially to attract your target market (worth £250).
Simply email firstname.lastname@example.org with your contact info and I’ll get back to you to arrange it.