Posts

Email marketing: 5 types of subject lines to engage your audience

Let’s start with why it is important to have a good subject line. With all the competition of other emails sent to your readers, it is important to keep your subscribers hooked. Having less than five seconds to convince a reader to open your email instead of deleting it, you need to make your email’s subject line STAND OUT.

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How to survive the winter marketing downer

It’s never easy to get attention for your business in the New Year – the sales are over, customers have been bombarded with seasonal emails, and offers don’t really apply as well to January as they do to holiday shoppers.

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5 simple and affordable ways to show customer appreciation

Nowadays, customer appreciation is so important. This is because customers have more ways to browse and shop, and more options to choose from than ever before – you know how daunting it can be when you’re bomabarded with all sorts of stuff from everywhere! Life was so much simpler when we could just ‘go to the shops’!

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Grow your mailing list and increase click throughs

Buying email data can save time, effort and expenses compared to building your own list, but your data will not be good quality, targeted, relevant or accurate. This article gives advice on growing an organic email list and increasing clicks.

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5 step checklist for blog posting

Blogging is becoming increasing popular for both entertainment and business. It’s also a great way to keep your website updated which helps with SEO. Below is a short guide on what you should be including in your posts.

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4 top tips for marketing through social media

Social media is one of the top ways to market your business. It produces almost double the marketing leads of trade shows, telemarketing, direct mail and PPC. According to adweek.com, 74% of brand marketers saw an increase in website traffic after investing 6 hours a day on social media. The increase in use of social media means that us business owners need to be in sync with the latest developments, and here are some important tips to taking advantage of this fact in the best ways.

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6 ways to make your website sticky – do it right now

It’s a known fact that you have very limited time to grab the attention of visitors to your website before they leave to look at the next listing in search results – a few seconds in fact! So how can you do that and ensure they don’t click off so soon? Here are 6 ways to make your website ‘sticky’ and they are all things you can do right now!

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9 Rules for Flyer Design

As a start-up or small business, it’s tempting to save your cash and go with free offers to design your flyers, stationery, advertisements etc.

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10 vital ways not to lose contacts in your email database

If you’re using an email system like MailChimp, Infusionsoft or Constant Contact, they are strict about spam complaints to protect their reputation. If your emails are getting spam complaints (or marked as spam), they know about it and can insist that you remove contacts from your database.

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