As of the 21st April 2015, Google will be using mobile-friendly websites as a ranking signal in their search engine results page. This will have a significant impact on how people find your business because when they search on a mobile phone or tablet, the mobile-friendly sites will appear more prominently in the search results.
A marketing plan is a guide for you to promote and grow your products and services successfully. It can enable you to analyse and reach your target audience, boost your customer base and ultimately increase profits. It can also help you be different from your competitors.
With advances in technology, it’s simple to create a website at a low cost. This means that most businesses have many competitors when trying to sell their products and services online. Now that Google is the main search engine used, it can be difficult for businesses to be noticed in search results. These tips listed can give you some guidance on how to improve your position in Google search results.
Your marketing strategy is how you are going to market your products and services to customers, and how you are going to reach your prospects. But just like a game of chess, it is important that your strategy is flexible able to adapt to surrounding changes, so you can still achieve your goals.
Bury St Edmunds, Suffolk
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