Tag Archive for: social media marketing

4 top tips for marketing through social media

Social media is one of the top ways to market your business. It produces almost double the marketing leads of trade shows, telemarketing, direct mail and PPC. According to adweek.com, 74% of brand marketers saw an increase in website traffic after investing 6 hours a day on social media. The increase in use of social media means that us business owners need to be in sync with the latest developments, and here are some important tips to taking advantage of this fact in the best ways.

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Will the bubble burst for professional networking site LinkedIn?

The most popular social network for business professionals LinkedIn was launched on the stock market in 2011 and performed better than sales forecasts predicted, until now. Suffering losses of $43m for the second quarter of 2015 resulted in a share price drop of 25%. This begs the question, should we have concerns about LinkedIn’s future and as a business, should we continue to use LinkedIn as part of our social media portfolio?

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