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How to review and improve your website

Many of our clients are surprised at how many important things they are missing from their website which can improve their marketing, growth and sales. These range from site loading speed to your navigation menu. Here are some of the factors that we check apply to our clients’ websites…

The homepage shows USPs and benefits

You have such a short amount of time (reportedly just 6 seconds!) to grab a visitor’s attention before they move onto another website in their search results. An important way to entice them immediately is by highlighting your unique selling points on the homepage.

The homepage immediately tells the visitor what you’re about

It’s important that your homepage shows the visitor straightaway what you offer and how you can help or benefit them.

The URLs contain keywords/phrases

The page URLs need to have relevant keywords/phrases in them, e.g. about-us could be ‘about-typeofcompany-location’ so the URL could be www.yourwebsite.com/about-business-coach-london which would help you appear higher in results when the search term ‘business coach London’ is entered.

Links to social media pages

Not only should you have links to your social media pages on your website, but these should be high up the page – ‘above the fold’.

Google Analytics integration

This enables you to view your site statistics. It provides the number of visitors, where people on your site came from, and more. If you want to improve your marketing and get more visitors, your website needs to be visible on as many platforms as possible. Tracking your visitors and where they come from is critical in knowing what marketing tools work.

picture1Meta tags

These are codes in the background of your page containing words and sentences that search engines can read and display in results. People often put loads of keywords in the code hoping that Google will then place them in a higher position. But Google is cleverer than that. Title and description tags are vital as these are what is shown for your page in search results. These need to stand out from your competitors and grab the attention of the people searching.

Keywords and phrases in the content

Think about the words your target market will enter into search engines – anything they might want that you provide. Ensure the content of your site includes these keywords and phrases. For example, if your target market includes businesses and you give advice on cash flow, think about what a business owner might enter into a search engine to find advice on that topic and make sure that phrase is within your content.

Site colours

picture2Many websites that we have redesigned have had too many colours and fonts! The colour scheme needs to be simple and consistent. Links/buttons should all be the same colour to help visitors become familiar with navigating around the site. Don’t use more than 4/5 colours in the site’s main content or it will look untidy and unprofessional.

 

 

Using stock photos

Avoid using those cheesy stock photos on your website. There are websites where you can download great quality royalty-free images that look professional which include Pixabay and Unsplash.

picture3The website is mobile friendly

Around 50% of website visitors are via mobile phones. Your website should be able to adapt in size for a mobile or tablet. Google are now giving mobile-friendly sites priority positions in search results performed on mobiles, as you can see in the image.

Navigation labels

The labels on your navigation need to be clear and concise, as well as relevant to what the pages are about. They should also be enticing – for example instead of ‘Blog’ it could say ‘Free Advice’ and instead of ‘About Us’ it could say ‘Get To Know Us’.

Regular blog posts/news/articles

A great way of keeping your website updated regularly is by having a blog. It will also show that you’re an expert in your industry; building the ‘know, like and trust’ with your potential clients. Blog posts could be top tips, ways to avoid something, etc. These need to include keywords that your target market are likely to enter in search engines.

picture4Having ‘Where did you hear about us?’ on your forms

This is a simple way to keep track of how people filling in your forms on your website heard about you, to see which advertising methods are most effective.

There are clear calls to action

On every page of your website there should be clear calls to action to encourage visitors to take the next step in your sales cycle, whether you want them to subscribe, contact you or make a purchase.

Testimonials and reviews

Saying how great you are is one thing but having other people say it is so much better. Case studies and testimonials can show how you have helped other businesses.

It’s all well and good knowing what needs to be on your website to make it most effective, but do you know how to implement these features so they can be most beneficial? At Belluber we do this for many different businesses – if you would like us to review your website and give you a personal list of recommendations that apply to your business and target market, please get in touch.


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Everything you need to know about Twitter’s 140 character update

Twitter has made a big change to the way tweets work: longer tweets are here!

Last month, Twitter cut back on what types of content will use its 140-character limit. Now, media attachments (e.g. photos, videos, GIFs and polls), quoted Tweets and @names in replies are no longer counted against the 140 characters that make up a tweet. This means people can attach media to tweets without sacrificing characters, and it’s made public conversations a lot easier.

Full details on what’s changed

  • Media attachments: A URL at the end of Tweets is created from attaching media files, and will not count towards the character limit (the URLs in the Tweet will be counted towards the character limit as they do today).
  • Replies: When replying to a Tweet, @names won’t count towards the 140-character count (this update is yet to be rolled out).
  • Retweet and Quote Tweet yourself: You can now Retweet or Quote Tweet yourself if you feel like a good post went unnoticed.
  • No more “.@username”: New Tweets that begin with a username will now reach all your followers (meaning you will no longer have to put the “.” before the “@username”, which is what people had been doing to broadcast Tweets broadly.

4 ways to make use of Twitter’s 140 characters

  1. Provide more context in replies

One great benefit of this update is that @names will no longer count against your characters. This opens up more space to provide additional text that might have taken a couple of tweets previously. If you’re responding to a customer query, you could share your reply in 140 characters but also add a GIF or image saying “Thank you for contacting us”.

  1. Use visuals more often

Studies show that visual and media attachments on tweets are a great factor in boosting engagement and retweets. One study by Twitter found that photos average a 35% boost in retweets and videos get a 28% boost.

It has been hard to convey your message in your tweet text in 140 characters when also including a media attachment. But now, Twitter users can utilize the full 140 characters and still include media. For business owners and marketers, this means more opportunity to include stunning visuals, product demo videos, and more.

  1. Quote yourself to share longer thoughts

It’s common to break up a tweet into a couple of sections to completely elaborate and share thoughts. But with Twitter’s quote option, you can share two tweets that are intertwined and easy to follow – meaning users won’t have to visit your profile or scroll through their timeline to see the first part of your tweet.

How does this work? Just post your first tweet, and then quote that tweet and add the rest of your message in the 140 characters available to you in the second tweet.

  1. Opportunity for better conversation

Twitter is all about conversing and connecting with others. One of the biggest factors in this update is that we can fully embrace the 140 characters available to us, giving us the opportunity for better conversation.

At Belluber we have set up and run Twitter profiles for lots of different types of companies. If you’d like to find out more on how we can help your business, get in touch.


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