I currently work with 7 business coaches, covering their digital marketing and generating leads via LinkedIn and through their seminars and workshops. However, with the COVID-19 pandemic, it has meant they have had to postpone their live seminars and workshops.
One of the coaches I work with made the decision one night (after attending a webinar hosted by Brad Sugars) to run an urgent webinar covering how to beat the virus in business, and needed me to promote it. He hosted his webinar 3 days later at 9am (Friday 20th March), so this was a very last minute request.
He then ran a 3 hour business planning webinar. I marketed that to those who attended the first one. 22 people registered and 16 attended, all requiring help and advice to plan their next 90 days.
I have since done the same for other coaches, promoting 17 webinars so far in total, which includes following up with attendees to promote coaches’ 90 Day Planning webinars and Pro Bono/gifted coaching offers.
Here are the average figures over all the coaches I work with: 28.25 registrations and 20.5 attendees which is a 72% attendance.
Some have led to diags and to new coaching clients.
I will keep this page updated as and when I get more details of the results coaches have achieved.
Build your database
If you don’t have a very big database of email addresses/would like this to be larger, I will also include the following FOC if required (if you are happy for me to use MailChimp):
1. To build up your database and depending on time allowed, I will setup a search filter in your LinkedIn Sales Navigator of your 1st connections that are in your target, market, then collect and export email addresses (with names etc.) and import into your email marketing system e.g. Mailchimp, Synduit etc. It can export up to 150 connections’ email addresses per day.
2. You send me a scan or photo of any business cards you have (up to 50), with details of how you know them e.g. networking, suppliers, previous clients, unknown etc.
Promote your pro-bono/complimentary coaching sessions
An ActionCOACH business coach client I work with did not want to host webinars at this stage and instead, was trialing the offer of 10 pro bono coaching slots, for the first 2 weeks of April. The coaching session offered was to cover how to survive the COVID-19 virus and to be in a position to thrive again once it’s over.
I promoted this for him via email and LinkedIn.
All 10 slots were taken.
I emailed the coach the next day if he’d had any bookings for the 10 slots he made available in his calendar.
He replied saying this:
“Seven booked and three to phone who couldn’t book yesterday.” So that’s all 10 slots taken. “Also one request for a meeting through the website from a past client. I’m contacting them all tomorrow and will probably opt for a Zoom meeting instead of a telephone conversation.”
Are you hosting a webinar and want attendees?
Get in touch to see how I can help you promote your services to your target market.
Email me with your contact number and a good day/time to call, if you’d like to discuss this.
Call me: 07879 012909
Or complete this form:
Or contact me about a training session I provide, to teach you or a member of your team how to get attendees in to your webinar.
Some of the feedback I have very recently received
This was what a coach said during our call on 27th March:
“I’ve stopped all other marketing including thousands I was spending on telemarketing as it’s is not working now with the pandemic and many companies’ offices being closed. I really don’t know what I would have done without your help!”
This text message I received on 25th March:
The email I received on 25th March:
A note I received with a gorgeous bouquet of flowers on 20th March:
The email I received on 20th March:
The email I received on 27th February: